M1
“Bull”
How do we get people’s attention during an ad break? Answer: cursing.
Copywriter · Chicago
Short words make the biggest impact
I'm Emily Hegland. I write for a living. I've spent ten years making tough concepts simple.
Selected work
M1
Brand voice system
I turned a brand voice into a learning, growing Claude skill. I call it the emilybot.
M1
Marketing site copy
The landing page is the front door for a brand. This is M1’s.
Humana
Medicare Advantage control buster
A member-facing dental test package, written to go up against a control that had been winning for a long time. It won.
